Model, Shay, cooling out on the sidelines of INEZGALVEZ’s, “Caribbean Sunset” shoot. Beaded turbans launching soon…so stay tuned. Peep current turbans here. Www.inezgalvez.com
Snapshots from my studio
Developing a part of my color direction. Will have 3 different kinds of turbans ready for ya’ll.
Sketches, color direction tacked on my wall, and beading.
Today was full of crazy projects. Now it’s time to take a breather and work on my ish’ ya feel me?!?! :) I have a long weekend of beading ahead, but it’s never a problem when you love what you do. :) …Stay tuned world
Scene. 1 of the EZ lifestyle Series. WE’re starting a series of lifestyle flicks, where the INEZGALVEZ brand introduces her many muses rockin that EZ accessory with ease. Each muse has their own fresh style and unique city scene that we ALL want to be a part of. So get inspired.
EZ Scene. 1: Briana
Throughout the day, she converts her EZ head piece throughout her ‘Daily’ outifits.
Her life amongst the San Francisco backdrop: Fashion illustrations adorn the walls of her humble abode, while she laxes in her EZ Head Piece (converted into a Head Wrap in the apartment scenes). During her day stroll, she snaps the Head Wrap into a Beanie, which goes well with her fall outerwear. Once evening approaches, she is ready for a little cocktail hour with her girls. Classy and dressy, the head piece converts into a Turban which complements her dropped earrings and night attire.
Head Piece in video: Blushed Lavendar
Video by: Francis Galvez
Get your convertible Turbans. Deal ENDS IN 2 DAYS!!!
Celebrating Valentine’s all week long, so we’re giving away 5 exclusive Turbans for a special deal.
get ‘EXCLUSIVE VALENTINE’S SPECIAL’ DEAL here!!!
ENDS 2.19.2012
Prepping for my mini Valentine’s Campaign
To jump start my convertible Turban Line, INEZGALVEZ, I’ve decided to throw a ‘Valentine’s Preview & Cocktail Party’ in my local, Brooklyn loft. This accessory line has been an evolving side-project and has been getting me by here in NYC. So why not start by throwing a party? This past weekend, my creative side-kick, Avalonne, and I have been on a surprisingly productive streak. We worked on our mini campaign that includes a Flyer and ‘Vday Video Invite’ from yours truly. Will show you the end products very soon. Until then, check out our ‘In-The-Making’ pictures of our process.
I made a Photo Booth Station, where guests can play with props, wear my turbans, and get their pictures taken. Alongside that, Avalonne and I started brainstorming display ideas for the 5 Valentine Turbans that I’m promoting for this romantic season.( Promo Price will be available online from 2.10-2.19, more details coming soon)
Avalonne had the great idea of making heart shaped frames out of ‘Pipe-Cleaners’.
Setting up the frames and hand-picked turbans exclusive for the Valentine’s Promotion.
The Photo Booth D.I.Y. Process
Ended up pulling an all-nighter for this one. I first did a ‘test’ sample, just to make sure it turned out alright. In the end, it was actually much simpler than expected. So the final frame was easier to make. I connected card stock until I was happy with a good enough frame size. Free-handed a design sketch, nothing too perfect. Colored in the shapes that I knew I wanted to keep. Then Avalonne helped me playfully tape Hot Pink and Violet duck tape on the other side. We carefully cut out the design and…*drumroll please*…Wallah! We had our Photo Booth frame. 
It was fun and productive weekend and I can’t thank my trusty partner, Avalonne, enough for all her creative input and help.
Behind-the-scenes of Freshnez ’End of Summer’ Shoot.
Model wearing a Freshnez Transformable Head Wrap/Turban
