Prepping for my mini Valentine’s Campaign
To jump start my convertible Turban Line, INEZGALVEZ, I’ve decided to throw a ‘Valentine’s Preview & Cocktail Party’ in my local, Brooklyn loft. This accessory line has been an evolving side-project and has been getting me by here in NYC. So why not start by throwing a party? This past weekend, my creative side-kick, Avalonne, and I have been on a surprisingly productive streak. We worked on our mini campaign that includes a Flyer and ‘Vday Video Invite’ from yours truly. Will show you the end products very soon. Until then, check out our ‘In-The-Making’ pictures of our process.
I made a Photo Booth Station, where guests can play with props, wear my turbans, and get their pictures taken. Alongside that, Avalonne and I started brainstorming display ideas for the 5 Valentine Turbans that I’m promoting for this romantic season.( Promo Price will be available online from 2.10-2.19, more details coming soon)
Avalonne had the great idea of making heart shaped frames out of ‘Pipe-Cleaners’.
Setting up the frames and hand-picked turbans exclusive for the Valentine’s Promotion.
The Photo Booth D.I.Y. Process
Ended up pulling an all-nighter for this one. I first did a ‘test’ sample, just to make sure it turned out alright. In the end, it was actually much simpler than expected. So the final frame was easier to make. I connected card stock until I was happy with a good enough frame size. Free-handed a design sketch, nothing too perfect. Colored in the shapes that I knew I wanted to keep. Then Avalonne helped me playfully tape Hot Pink and Violet duck tape on the other side. We carefully cut out the design and…*drumroll please*…Wallah! We had our Photo Booth frame. 
It was fun and productive weekend and I can’t thank my trusty partner, Avalonne, enough for all her creative input and help.
